Omoda aimed to introduce its new vehicle to the South African market, positioning it as a key player in the competitive automotive industry.

Our PR division's goal was to build brand awareness, generate positive media coverage, and shape a strong brand image from August to November 2023.

Our PR Approach:

• Developed a detailed monthly content plan.
• Created and distributed monthly content pieces, including media releases, thought leadership articles, and opinion pieces.
• Secured media interviews to increase brand visibility.
• Engaged with key media and influencers, resulting in content pieces from both.
• Conducted media coverage reports, ROI tracking, and sentiment analysis.

The post-launch campaign for Omoda in South Africa was a resounding success. By strategically leveraging media releases, influencer collaborations, and targeted media engagement, we secured extensive coverage, positive brand sentiment, and a high ROI. 

As a result, Omoda has firmly established itself as a prominent player in the South African automotive market.

The Citizen
https://www.citizen.co.za/motoring/chery-starts-teasing-more-powerful-omoda-c5-gt/