
PRASA’s Thought Leadership Engagement at the Gordon Institute of Business Science (GIBS)
Content Creation
2024.10.31
On October 17, Nerdware powered the Passenger Rail Agency of South Africa’s (PRASA) Thought Leadership Engagement at GIBS - where GCEO Hishaam Emeran revealed how PRASA is driving its remarkable comeback.
From crisis to recovery, the rail network is back on track and moving forward.
Nerdware’s digital toolkit was in full swing:
- We streamed the event live on X and Facebook
- Live-tweeted every key moment
- Sprinkled in some branded magic with animated Table Talkers
- Grabbed vox pops with key stakeholders and attendees
And we weren’t done there. Post-event, we responded to queries, delivered a close-out report, and boosted those top-performing posts.
The event showcased PRASA’s major investments in modernising and revitalising South Africa’s rail system.
We're proud to have played a part in making this event a success. Huge kudos to the amazing team behind it.