In September 2024, South Africa got an icy surprise - a rare snowstorm that blanketed the N3 Toll Route, turning Van Reenen’s Pass into a frozen landscape

As chaos hit the roads, SANRAL teamed up with Nerdware to keep the public safe. Together, we delivered real-time updates on road closures, hazardous weather, and rescue efforts, urging travelers to stay put or steer clear when needed.

By collaborating with the National Disaster Management Centre (NDMC), the initiative effectively communicated emergency responses while reinforcing SANRAL’s role as a trusted source  for road-related updates.

In just three days, SANRALs platforms experienced a 94% increase in impressions, a massive 625% boost in engagement, and gained thousands of new followers.

This effort not only strengthened public trust but also underscored SANRAL’s commitment to proactive communication and public education about its responsibilities.