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SANRAL’S SAFE DRIVE CHALLENGE

Digital Marketing
2025.03.12

This previous festive season, Nerdware embraced Unconventional Futures by launching an innovative online game for SANRAL. 

Designed to promote road safety and responsible driving, this activation showcased our expertise in creating engaging digital experiences that deliver meaningful impact.

The game targeted players aged 9 and up with interactive challenges, rewards, and leaderboards. Fully compatible with all devices, it seamlessly combined fun and education by integrating SANRAL TV content to amplify road safety awareness.

In addition to being available online, the game was featured at SANRAL’s road safety activations nationwide, ensuring widespread engagement. 

Missed it? You can still experience the game for yourself! Scan the QR code below and see how we’re driving Unconventional Futures!

Link: https://sanralsafedriver.bluerobot.com/